Following the appointment of Zach Rieken as its new CEO, haircare brand Odele has secured fresh equity funding.WHO: Minneapolis-based haircare brand Odele was launched in 2020 by Lindsay Holden, Britta Chatterjee, and Shannon Kearney. With extensive experience in retail, marketing, and manufacturing in both big-box stores and smaller companies, the three merged best practices and perspectives to disrupt shelves with a clean, premium collection of products developed by hair type and texture. Odele boasts national distribution with roughly 7,000 points of sale across Target, CVS Pharmacy, and Ulta Beauty, as well as a thriving DTC business.WHY: The funds will be used to pull the levers on various marketing campaigns to help increase consumer awareness as well as to continue to build out the team.IN THEIR OWN WORDS: "When we took on funding/partnership with Stride (November 2023), that capital infusion accelerated how we test & learn and how the consumer responds best, as well as investing in people and staffing up," Odele told BeautyMatter. "This additional investment from our existing partners [Stride Consumer Partners] comes in conjunction with Zach being named CEO, reinforcing that our partners at Stride feel bullish on Odele + the future of hair care."DETAILS:Stride Consumer Partners made a $2.9 million follow-on investment in Odele.In 2023, private equity firm Stride made a significant minority investment in Odele.The BeautyMatter FUTURE50 brand projected $20 to $30 million in revenue in 2024.